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Semicolon Studio

Services · Funnel Optimization

Funnel Optimization

Your traffic is fine — your funnel is leaking. I find the leaks, fix them in order of impact, and prove each fix with numbers.

Close-up of a keyboard during a conversion audit session

What this service entails

I audit your journey from landing to checkout or contact: analytics, heatmaps, form data and a ruthless read-through as a first-time visitor. Every friction point gets scored by impact and effort.

Then I redesign the pages that matter most — headlines that match the ad or link that sent the visitor, proof placed where doubt appears, and one clear action per screen — and test the changes so you know what worked.

Included

What's inside an engagement

Full-funnel audit with a prioritized fix list you keep either way.

Landing page redesigns focused on message match and proof.

Form and checkout simplification to cut abandonment.

A/B test plan with before/after reporting in plain English.

Process

Measure, fix, prove

01 — Audit

Data review plus a first-time-visitor walkthrough of every step.

02 — Prioritize

Fixes ranked by expected revenue per hour of work.

03 — Redesign

New pages and copy for the two or three steps that matter most.

04 — Prove

Tests run to significance, then a report you'll actually read.

Keep Exploring

Wondering where your funnel leaks?

Get an audit with a prioritized fix list — yours to keep whatever you decide.

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